Coverart for item
The Resource Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming

Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming

Label
Evergreen : cultivate the enduring customer loyalty that keeps your business thriving
Title
Evergreen
Title remainder
cultivate the enduring customer loyalty that keeps your business thriving
Statement of responsibility
Noah Fleming
Creator
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.F584 2015
Literary form
non fiction
Nature of contents
bibliography
Label
Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Debunking the myth : new customers will not save your business -- Surveying the landscape : the essential components of an Evergreen organization -- Examining the principle of character : the botany of your company -- Examining the principle of community : creating a forest from a single seed -- Examining the principle of content : the beauty of having a multitude of branches -- Becoming intimately familiar with your customers : getting your hands in the soil -- Getting loyalty programs right : building a tree house and letting your customers climb to reach it -- Articulating a new approach to customer service : tending to your garden (and pulling those weeds!) -- Gathering customer intelligence : examining the botany of individual leaves -- Bringing back lost customers : bringing wilted leaves back to life -- Bringing in new customers : creating optimal growing conditions
Dimensions
24 cm
Extent
xiv, 272 pages
Isbn
9780814434437
Lccn
2014016981
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)879469075
  • 748682
  • (OCoLC)ocn879469075
  • 748682
Label
Evergreen : cultivate the enduring customer loyalty that keeps your business thriving, Noah Fleming
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Debunking the myth : new customers will not save your business -- Surveying the landscape : the essential components of an Evergreen organization -- Examining the principle of character : the botany of your company -- Examining the principle of community : creating a forest from a single seed -- Examining the principle of content : the beauty of having a multitude of branches -- Becoming intimately familiar with your customers : getting your hands in the soil -- Getting loyalty programs right : building a tree house and letting your customers climb to reach it -- Articulating a new approach to customer service : tending to your garden (and pulling those weeds!) -- Gathering customer intelligence : examining the botany of individual leaves -- Bringing back lost customers : bringing wilted leaves back to life -- Bringing in new customers : creating optimal growing conditions
Dimensions
24 cm
Extent
xiv, 272 pages
Isbn
9780814434437
Lccn
2014016981
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)879469075
  • 748682
  • (OCoLC)ocn879469075
  • 748682

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