The Resource Jab, jab, jab, right hook : how to tell your story in a noisy, social world, Gary Vaynerchuk

Jab, jab, jab, right hook : how to tell your story in a noisy, social world, Gary Vaynerchuk

Label
Jab, jab, jab, right hook : how to tell your story in a noisy, social world
Title
Jab, jab, jab, right hook
Title remainder
how to tell your story in a noisy, social world
Statement of responsibility
Gary Vaynerchuk
Creator
Subject
Language
eng
Summary
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Vaynerchuk, Gary
Dewey number
658.8/72
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Marketing
  • Social media
Label
Jab, jab, jab, right hook : how to tell your story in a noisy, social world, Gary Vaynerchuk
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The setup -- The characteristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies
Dimensions
24 cm
Edition
First edition.
Extent
xx, 195 pages
Isbn
9780062273062
Isbn Type
(hardback)
Lccn
2013028769
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (chiefly color)
System control number
  • (OCoLC)827260069
  • 643271
  • (OCoLC)ocn827260069
Label
Jab, jab, jab, right hook : how to tell your story in a noisy, social world, Gary Vaynerchuk
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The setup -- The characteristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies
Dimensions
24 cm
Edition
First edition.
Extent
xx, 195 pages
Isbn
9780062273062
Isbn Type
(hardback)
Lccn
2013028769
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (chiefly color)
System control number
  • (OCoLC)827260069
  • 643271
  • (OCoLC)ocn827260069

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