The Resource Marketing your library : tips and tools that work, edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano

Marketing your library : tips and tools that work, edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano

Label
Marketing your library : tips and tools that work
Title
Marketing your library
Title remainder
tips and tools that work
Statement of responsibility
edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano
Contributor
Subject
Language
eng
Summary
"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher
Cataloging source
DLC
Dewey number
021.7
Illustrations
illustrations
Index
index present
LC call number
Z716.3
LC item number
.M295 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1939-
  • 1960-
  • 1972-
http://library.link/vocab/relatedWorkOrContributorName
  • Smallwood, Carol
  • Gubnitskaia, Vera
  • Harrod, Kerol
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
  • Libraries
  • Libraries
Label
Marketing your library : tips and tools that work, edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The art of personal selling : techniques for library marketing / Wayne E. Finley -- Brand management strategies for information services / Christine A. Olson -- Developing and launching a successful library messaging campaign / Christina Stoll -- Marketing principles : school libraries and beyond / Lesley S.J. Farmer -- Marketing public libraries : an international perspective / Deborah Lines Andersen and David F. Andersen -- Growing a culture of marketing : the Smith library experience / Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai -- Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world / Barry K. Miller -- Community outreach at the Goddard Space Flight Center Library / Kathleen Monaghan, Ann Marland Dash, and Bridget Burns -- Low cost/no cost, high reward : successful programming in a difficult economy / Paul S. Edwards -- Marketing small and rural public libraries / Michelle A. McIntyre and Melinda Tanner -- Marketing our library through charitable causes / Anna Ercoli Schnitzer -- Local heroes storytime generates "marketing gold" in community partnerships / Elisabeth Newbold and June Engel -- Flaunt it if you've got it! / Karen J. Wanamaker -- Your own best advocate : how to justify a media specialist's position / Melissa Purcell -- Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession / Sheila Smyth -- Gaining coverage : connecting and communicating with the media / Anna Cangialosi and Sara Wedell -- Interacting with other entities using social media / Michaela D. Willi Hooper and Emily Scharf -- Blinding glimpses of the obvious : the simple things that will unleash your library's star power / Joanne King -- Community outreach : downtown scavenger hunt and business holiday discounts / Mary Lou Carolan -- The why, what, who, when, and how of library community partnerships / Jennifer L. Hopwood -- Reaching out to the campus community through a student advocacy group / Cynthia M. Akers and Terri Pedersen Summey -- Library services fair : putting friendly faces with valuable services / Kaley Daniel and Kimberly Vardeman -- Selective (and subtle) marketing of library instruction / Mark Aaron Polger and Karen Okamoto -- Lions and tigers and fairs, oh my! / Ramona Lucius -- The crabby librarian : community icon and social media star / Melanie A. Lyttle and Shawn D. Walsh
Dimensions
26 cm
Extent
ix, 221 pages
Isbn
9780786465439
Lccn
2012004460
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)757461977
  • 1035001
  • (OCoLC)ocn757461977
Label
Marketing your library : tips and tools that work, edited by Carol Smallwood, Vera Gubnitskaia and Kerol Harrod ; foreword by Michael Germano
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The art of personal selling : techniques for library marketing / Wayne E. Finley -- Brand management strategies for information services / Christine A. Olson -- Developing and launching a successful library messaging campaign / Christina Stoll -- Marketing principles : school libraries and beyond / Lesley S.J. Farmer -- Marketing public libraries : an international perspective / Deborah Lines Andersen and David F. Andersen -- Growing a culture of marketing : the Smith library experience / Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai -- Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world / Barry K. Miller -- Community outreach at the Goddard Space Flight Center Library / Kathleen Monaghan, Ann Marland Dash, and Bridget Burns -- Low cost/no cost, high reward : successful programming in a difficult economy / Paul S. Edwards -- Marketing small and rural public libraries / Michelle A. McIntyre and Melinda Tanner -- Marketing our library through charitable causes / Anna Ercoli Schnitzer -- Local heroes storytime generates "marketing gold" in community partnerships / Elisabeth Newbold and June Engel -- Flaunt it if you've got it! / Karen J. Wanamaker -- Your own best advocate : how to justify a media specialist's position / Melissa Purcell -- Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession / Sheila Smyth -- Gaining coverage : connecting and communicating with the media / Anna Cangialosi and Sara Wedell -- Interacting with other entities using social media / Michaela D. Willi Hooper and Emily Scharf -- Blinding glimpses of the obvious : the simple things that will unleash your library's star power / Joanne King -- Community outreach : downtown scavenger hunt and business holiday discounts / Mary Lou Carolan -- The why, what, who, when, and how of library community partnerships / Jennifer L. Hopwood -- Reaching out to the campus community through a student advocacy group / Cynthia M. Akers and Terri Pedersen Summey -- Library services fair : putting friendly faces with valuable services / Kaley Daniel and Kimberly Vardeman -- Selective (and subtle) marketing of library instruction / Mark Aaron Polger and Karen Okamoto -- Lions and tigers and fairs, oh my! / Ramona Lucius -- The crabby librarian : community icon and social media star / Melanie A. Lyttle and Shawn D. Walsh
Dimensions
26 cm
Extent
ix, 221 pages
Isbn
9780786465439
Lccn
2012004460
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)757461977
  • 1035001
  • (OCoLC)ocn757461977

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