The Resource Momentum : how to propel your marketing and transform your brand in the digital age, Shama Hyder

Momentum : how to propel your marketing and transform your brand in the digital age, Shama Hyder

Label
Momentum : how to propel your marketing and transform your brand in the digital age
Title
Momentum
Title remainder
how to propel your marketing and transform your brand in the digital age
Statement of responsibility
Shama Hyder
Creator
Author
Subject
Language
eng
Summary
"Marketing in today's digital age has become overwhelmingly complex-but it doesn't have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing. To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach-separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today's ecosystem, Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos. In Momentum, Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and provide you with the digital foresight you need to operate effectively in an increasingly digital world. Using key principles, she demonstrates how to transform your current approach into an effective, struggle-free, ROI-driven strategy. Before you invest in another marketing strategy, take a step back. Don't waste enormous amounts of time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Whether you're a young business or an established company, let Momentum teach you how to thrive"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1985-
http://library.link/vocab/creatorName
Hyder, Shama
Dewey number
658.8
Index
index present
LC call number
HF5415.1265
LC item number
.K327 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Marketing
  • Social media
Label
Momentum : how to propel your marketing and transform your brand in the digital age, Shama Hyder
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The new ecosystem: building momentum -- 1st principle of momentum: agility through analytics -- 2nd principle of momentum: customer focus -- 3rd principle of momentum: integration -- 4th principle of momentum: content curation -- 5th principle of momentum: cross-pollination -- Measuring marketing ROI in the digital age
Dimensions
24 cm
Extent
ix, 178 pages
Isbn
9781942952251
Lccn
2015043230
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1540172
  • (OCoLC)921870591
  • 1531069
  • (OCoLC)ocn921870591
Label
Momentum : how to propel your marketing and transform your brand in the digital age, Shama Hyder
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The new ecosystem: building momentum -- 1st principle of momentum: agility through analytics -- 2nd principle of momentum: customer focus -- 3rd principle of momentum: integration -- 4th principle of momentum: content curation -- 5th principle of momentum: cross-pollination -- Measuring marketing ROI in the digital age
Dimensions
24 cm
Extent
ix, 178 pages
Isbn
9781942952251
Lccn
2015043230
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1540172
  • (OCoLC)921870591
  • 1531069
  • (OCoLC)ocn921870591

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