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The Resource Not born yesterday : the science of who we trust and what we believe, Hugo Mercier
Not born yesterday : the science of who we trust and what we believe, Hugo Mercier
Resource Information
The item Not born yesterday : the science of who we trust and what we believe, Hugo Mercier represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sno-Isle Libraries.This item is available to borrow from all library branches.
Resource Information
The item Not born yesterday : the science of who we trust and what we believe, Hugo Mercier represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sno-Isle Libraries.
This item is available to borrow from all library branches.
- Summary
- Explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures-when we accept false confessions, spread wild rumors, or fall for quack medicine-are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still
- Language
- eng
- Extent
- xix, 364 pages
- Note
- NOPDQ
- Isbn
- 9780691178707
- Label
- Not born yesterday : the science of who we trust and what we believe
- Title
- Not born yesterday
- Title remainder
- the science of who we trust and what we believe
- Statement of responsibility
- Hugo Mercier
- Language
- eng
- Summary
- Explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or advertisers-fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures-when we accept false confessions, spread wild rumors, or fall for quack medicine-are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still
- Cataloging source
- YDX
- http://library.link/vocab/creatorName
- Mercier, Hugo
- Dewey number
- 153.85/2
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HM1196
- LC item number
- M473 2020
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Persuasion (Psychology)
- Influence (Psychology)
- Trust
- Belief and doubt
- Decision making
- Belief and doubt
- Decision making
- Persuasion (Psychology)
- Trust
- Label
- Not born yesterday : the science of who we trust and what we believe, Hugo Mercier
- Note
- NOPDQ
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 23 cm
- Extent
- xix, 364 pages
- Isbn
- 9780691178707
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)1099689542
- 1914206
- Label
- Not born yesterday : the science of who we trust and what we believe, Hugo Mercier
- Note
- NOPDQ
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 23 cm
- Extent
- xix, 364 pages
- Isbn
- 9780691178707
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- (OCoLC)1099689542
- 1914206
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sno-isle.org/portal/Not-born-yesterday--the-science-of-who-we-trust/vIMoC2k6aK0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sno-isle.org/portal/Not-born-yesterday--the-science-of-who-we-trust/vIMoC2k6aK0/">Not born yesterday : the science of who we trust and what we believe, Hugo Mercier</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sno-isle.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sno-isle.org/">Sno-Isle Libraries</a></span></span></span></span></div>
