The Resource Six Billion Shoppers, Porter Erisman, (electronic resource)

Six Billion Shoppers, Porter Erisman, (electronic resource)

Label
Six Billion Shoppers
Title
Six Billion Shoppers
Statement of responsibility
Porter Erisman
Creator
Contributor
Subject
Language
eng
Summary
From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets?and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how listeners can ride this new business trend
Accompanying matter
technical information on music
http://library.link/vocab/creatorName
Erisman, Porter
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
fiction
http://library.link/vocab/relatedWorkOrContributorDate
1964-
http://library.link/vocab/relatedWorkOrContributorName
  • Newbern, George
  • OverDrive, Inc
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Transposition and arrangement
not applicable
Label
Six Billion Shoppers, Porter Erisman, (electronic resource)
Link
Instantiates
Publication
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
FE8070AB-6A86-4EFB-A098-08DC9D5136A9
System details
  • OverDrive MP3 Audiobook
  • OverDrive Listen
Tape configuration
not applicable
Tape width
not applicable
Label
Six Billion Shoppers, Porter Erisman, (electronic resource)
Link
Publication
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
FE8070AB-6A86-4EFB-A098-08DC9D5136A9
System details
  • OverDrive MP3 Audiobook
  • OverDrive Listen
Tape configuration
not applicable
Tape width
not applicable

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