The Resource The Pumpkin Plan, Mike Michalowicz, (electronic resource)

The Pumpkin Plan, Mike Michalowicz, (electronic resource)

Label
The Pumpkin Plan
Title
The Pumpkin Plan
Statement of responsibility
Mike Michalowicz
Creator
Contributor
Subject
Language
eng
Summary
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive?let alone grow?it?s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it?do it, sell it?do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That?s when he discovered an unlikely source of inspiration?pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump?kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don?t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven?tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field
Accompanying matter
technical information on music
http://library.link/vocab/creatorName
Michalowicz, Mike
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Michalowicz, Mike
  • OverDrive, Inc
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Transposition and arrangement
not applicable
Label
The Pumpkin Plan, Mike Michalowicz, (electronic resource)
Link
Instantiates
Publication
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9781469092065
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
FD93214C-AEFB-44DD-9B4C-976EA041CF75
System details
  • OverDrive MP3 Audiobook
  • OverDrive Listen
Tape configuration
not applicable
Tape width
not applicable
Label
The Pumpkin Plan, Mike Michalowicz, (electronic resource)
Link
Publication
Capture and storage technique
digital storage
Color
not applicable
Configuration of playback channels
stereophonic
Dimensions
  • not applicable
  • unknown
Form of item
online
Groove width / pitch
not applicable
Isbn
9781469092065
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
unknown
Stock number
FD93214C-AEFB-44DD-9B4C-976EA041CF75
System details
  • OverDrive MP3 Audiobook
  • OverDrive Listen
Tape configuration
not applicable
Tape width
not applicable

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