The Resource The Pumpkin Plan, Mike Michalowicz, (electronic resource)

The Pumpkin Plan, Mike Michalowicz, (electronic resource)

Label
The Pumpkin Plan
Title
The Pumpkin Plan
Statement of responsibility
Mike Michalowicz
Creator
Contributor
Subject
Language
eng
Summary
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive?let alone grow?it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it?do it, sell it?do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That's when he discovered an unlikely source of inspiration?pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pump?kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan? Plant the right seeds: Don't waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it. Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst. Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven?tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field
http://library.link/vocab/creatorName
Michalowicz, Mike
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
OverDrive, Inc
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Label
The Pumpkin Plan, Mike Michalowicz, (electronic resource)
Link
Instantiates
Publication
Dimensions
unknown
Form of item
online
Isbn
9781101572313
Sound
unknown sound
Specific material designation
  • other
  • remote
Stock number
EB7F5575-F09E-4638-A533-67D1851DD1F2
System control number
  • 1202330
  • 1202330
  • 1202330
System details
  • Adobe EPUB eBook
  • Kindle Book
  • OverDrive Read
Label
The Pumpkin Plan, Mike Michalowicz, (electronic resource)
Link
Publication
Dimensions
unknown
Form of item
online
Isbn
9781101572313
Sound
unknown sound
Specific material designation
  • other
  • remote
Stock number
EB7F5575-F09E-4638-A533-67D1851DD1F2
System control number
  • 1202330
  • 1202330
  • 1202330
System details
  • Adobe EPUB eBook
  • Kindle Book
  • OverDrive Read

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