The Resource The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale

The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale

Label
The fixer : secrets for saving your reputation in the age of viral media
Title
The fixer
Title remainder
secrets for saving your reputation in the age of viral media
Statement of responsibility
Michal Sitrick with Dennis Kneale
Creator
Contributor
Author
Subject
Language
eng
Summary
What do you do when the reputation you've built over decades is destroyed in a day? In the court of public opinion, you're rarely innocent until proved guilty, and your enemies don't have to play by the rules. Sitrick reveals the secrets that have made him America's preeminent crisis communications expert. You'll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John's Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You'll learn Sitrick's Ten Rules of Engagement and his thoughts on "no comment," social media, and more
Cataloging source
TOH
http://library.link/vocab/creatorDate
1947-
http://library.link/vocab/creatorName
Sitrick, Michael S.
Index
index present
LC call number
HD30.2
LC item number
.S57 2018
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Kneale, Dennis
http://library.link/vocab/subjectName
  • Online identities
  • Public relations
  • Reputation
  • Crisis management
  • Scandals
  • Crisis management
  • Online identities
  • Public relations
  • Reputation
  • Scandals
  • United States
Label
The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxx, 290 pages
Isbn
9781621572862
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1665871
  • (OCoLC)1008902713
  • 1650436
  • (OCoLC)on1008902713
Label
The fixer : secrets for saving your reputation in the age of viral media, Michal Sitrick with Dennis Kneale
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxx, 290 pages
Isbn
9781621572862
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 1665871
  • (OCoLC)1008902713
  • 1650436
  • (OCoLC)on1008902713

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