The Resource The sea we swim in : how stories work in a data-driven world, Frank Rose

The sea we swim in : how stories work in a data-driven world, Frank Rose

Label
The sea we swim in : how stories work in a data-driven world
Title
The sea we swim in
Title remainder
how stories work in a data-driven world
Statement of responsibility
Frank Rose
Creator
Author
Subject
Language
eng
Summary
"A practical guide to "narrative thinking," and why it matters in a world defined by data. In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers-character, world, detail, voice-can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans-and how you can do the same"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1949-
http://library.link/vocab/creatorName
Rose, Frank
Dewey number
303.48/4
Illustrations
illustrations
Index
index present
LC call number
HM851
LC item number
.R6724 2021
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Information technology
  • Storytelling
  • Audiences
  • Branding (Marketing)
  • Marketing
  • Audiences
  • Information technology
  • Marketing
  • Storytelling
Label
The sea we swim in : how stories work in a data-driven world, Frank Rose
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 247-266) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm
Edition
First edition.
Extent
xvii, 281 pages
Isbn
9781324003137
Lccn
2021012839
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)1257489464
  • 2008943
  • (OCoLC)on1257489464
Label
The sea we swim in : how stories work in a data-driven world, Frank Rose
Publication
Bibliography note
Includes bibliographical references (pages 247-266) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
22 cm
Edition
First edition.
Extent
xvii, 281 pages
Isbn
9781324003137
Lccn
2021012839
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)1257489464
  • 2008943
  • (OCoLC)on1257489464

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