Coverart for item
The Resource The tipping point : how little things can make a big difference, Malcolm Gladwell ; with a new afterword by the author

The tipping point : how little things can make a big difference, Malcolm Gladwell ; with a new afterword by the author

Label
The tipping point : how little things can make a big difference
Title
The tipping point
Title remainder
how little things can make a big difference
Statement of responsibility
Malcolm Gladwell ; with a new afterword by the author
Title variation
How little things can make a big difference
Creator
Author
Subject
Language
eng
Summary
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
Cataloging source
UOI
Dewey number
302
Illustrations
illustrations
Index
index present
LC call number
HM1033
LC item number
.G53 2013
Literary form
non fiction
Nature of contents
bibliography
Label
The tipping point : how little things can make a big difference, Malcolm Gladwell ; with a new afterword by the author
Instantiates
Publication
Copyright
Note
Originally published in hardcover: Boston : Little, Brown and Company, March 2000; first Back Bay paperback edition, January 2002
Bibliography note
Includes bibliographical references (pages 281-291) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Three rules of epidemics -- Law of the few: connectors, mavens, and salesmen -- Stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- Power Of Context (Part One): Bernie Goetz and the rise and fall of New York City crime -- Power Of Context (Part Two): Magic number one hundred and fifty -- Case Study: Rumors, sneakers, and the power of translation -- Case Study: Suicide, smoking, and the search for the un-sticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world -- Endnotes -- Acknowledgments -- Index -- Reading group guide -- Excerpt from David and Goliath
Dimensions
21 cm
Extent
xii, 301 pages, 7 pages
Isbn
9780316346627
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)870904019
  • 90356
  • (OCoLC)ocn870904019
  • 90356
Label
The tipping point : how little things can make a big difference, Malcolm Gladwell ; with a new afterword by the author
Publication
Copyright
Note
Originally published in hardcover: Boston : Little, Brown and Company, March 2000; first Back Bay paperback edition, January 2002
Bibliography note
Includes bibliographical references (pages 281-291) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction -- Three rules of epidemics -- Law of the few: connectors, mavens, and salesmen -- Stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- Power Of Context (Part One): Bernie Goetz and the rise and fall of New York City crime -- Power Of Context (Part Two): Magic number one hundred and fifty -- Case Study: Rumors, sneakers, and the power of translation -- Case Study: Suicide, smoking, and the search for the un-sticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world -- Endnotes -- Acknowledgments -- Index -- Reading group guide -- Excerpt from David and Goliath
Dimensions
21 cm
Extent
xii, 301 pages, 7 pages
Isbn
9780316346627
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
  • (OCoLC)870904019
  • 90356
  • (OCoLC)ocn870904019
  • 90356

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