The Resource Win Bigly, Scott Adams, (electronic resource)

Win Bigly, Scott Adams, (electronic resource)

Label
Win Bigly
Title
Win Bigly
Statement of responsibility
Scott Adams
Creator
Contributor
Subject
Language
eng
Summary
Scott Adams, the world-famous comic strip artist (Dilbert) and trained hypnotist, recognized Donald Trump's powers of persuasion before nearly anyone else. Now he's expanding his controversial blog posts into a fascinating book about master persuaders like Trump, and how anyone can copy their techniques?for good or for ill. Soon after Donald Trump declared his presidential candidacy, when most experts dismissed him as a joke who'd be gone before Iowa Scott Adams called Trump a master communicator in the same league as Abraham Lincoln and Steve Jobs. As a student of the art and science of persuasion, Adams recognized Trump's deep toolbox for persuasion. On his popular blog, Adams predicted that Trump could go all the way. The public response was ridicule, scorn, and even calls to boycott Dilbert . But ultimately, Adams was right and his critics were wrong. So what did Adams see that the pundits missed? The short answer is the power of irrationality. We humans like to think of ourselves as rational beings, but we overwhelmingly make decisions on gut instinct, then invent reasons to justify those decisions after the fact. Emotional persuasion works despite a leader's flaws, missteps, and tacky behavior. It can overcome all appeals to logic and even self-interest. In his new book, Adams goes beyond politics to look at persuasion tools that can work in any setting. He explains the secret tricks of the world's greatest persuaders, giving readers what he calls "access to the admin passwords for human beings." You'll learn, for instance, how to... · Create linguistic kills shots ("Low-energy Jeb"!) with unexpected vocabulary and sticky imagery to refuel confirmation bias · Use the High Ground Maneuver?a successful tactic of Steve Jobs during publicity flare-ups?to win almost any debate · Spot the tells for cognitive dissonance so you know when others have abandoned reason Written in the clever but relatable voice that his fans love, this is a must read if you care about persuading others in any field?or if you just want to resist the tactics of emotional persuasion when used on you
http://library.link/vocab/creatorName
Adams, Scott
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
OverDrive, Inc
http://library.link/vocab/subjectName
  • Politics
  • Psychology
  • Nonfiction
  • Humor (Nonfiction)
Label
Win Bigly, Scott Adams, (electronic resource)
Link
Instantiates
Publication
Dimensions
unknown
Form of item
online
Isbn
9780735219724
Sound
unknown sound
Specific material designation
  • other
  • remote
Stock number
B18261BF-647E-46D6-AD05-B640114B4B5F
System details
Adobe EPUB eBook
Label
Win Bigly, Scott Adams, (electronic resource)
Link
Publication
Dimensions
unknown
Form of item
online
Isbn
9780735219724
Sound
unknown sound
Specific material designation
  • other
  • remote
Stock number
B18261BF-647E-46D6-AD05-B640114B4B5F
System details
Adobe EPUB eBook

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